Original Title. Other Editions 5. Friend Reviews. To see what your friends thought of this book, please sign up. Lists with This Book. Community Reviews. Showing Rating details. More filters. Sort order. Jun 03, Greg rated it it was amazing Recommends it for: Novice managers. Shelves: business. This is a much maligned book in the other Goodreads reviews.
The negative reviews are a consequence of the book being poorly titled. In reality this is the introduction to the Portable MBA series of books. The content of this book is better described as an overview of business for non-business people, similar to the material you get in pre-requisites for an MBA program.
There are actually some very useful chapters in the This is a much maligned book in the other Goodreads reviews. There are actually some very useful chapters in the book. The reviewers have focused on the weakness of the Accounting and Finance chapters. The sections on positioning and competitive analysis in the strategy chapter , strategic alliances, and identifying macrotrends and developing scenarios for the future of a market are very useful to the novice manager. Other reviewers have complained that the book is written for an 8th grader.
That is unfair to the authors. The language is college level. Don't confuse clarity with simplicity. It just happens to be a good example of quality business writing that is easy to read good paragraph construction, jargon is minimized, declarative sentences. It definitely doesn't read like most turgid academic writing that strives to be "scholarly.
Mar 25, James rated it did not like it Recommends it for: no one. I thought an MBA was like a grad school program. The material in this book is so basic it is more like a high school introduction. The material is presented as if the reader didn't know what accounting or finance are, let alone broadening a person's understanding of the subjects. That was enough, this book is not worth wasting time on. Feb 12, Rich rated it it was amazing.
An excellent companion piece to my textbook during my studies for my MBA. A good refresher and quick reference piece. Jan 21, Susan Donoho added it. Recommended for poeple who care about using professional business tools! Courtois Ruht rated it it was amazing Feb 01, Sally rated it liked it Dec 13, Anna M. Barbera rated it it was ok Jan 08, David rated it really liked it Nov 18, Anthony rated it liked it Mar 13, John Forman rated it liked it May 31, Jorge Rodighiero rated it it was ok Mar 31, Walter Isaacson.
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